ISO Certification



             


Saturday, March 8, 2008

188 stage Hero's Journey (Monomyth) - Prisoner of Azkaban (2004)

FORWARD

The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on this 188+ stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must master if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and screenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Cowboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURNEY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a tangible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d) Tells you what to write. For example, at a certain stage of the story, the focus should be on the Call to Adventure and the micro elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to http://www.screenplay-structure.com/ or http://www.story-structure.org/ for full details)

*****Trial 3 Evolution*****

Trial 3 often shows the Hero evolving (becoming closer to his New Self), In Straw Dogs (1971), David enters the pub but this time is not afraid of Tom and buys them all a drink. Further, he is accepted - the Major invites him over.

*****Wolves Clothing*****

In entering the World of the Sword, the Hero and Allies again camouflage themselves in the Wolves Clothing. They become invisible on some level. In Harry Potter: Prisoner of Azkaban (2004), Harry literarily puts on an invisible cloak. In Raging Bull (1980), Tommy has to speak to the mafia don and behave as though he was one of them. In Diamonds are Forever (1971), James Bond pretends to be a worker in the plan.

*****New World of the Transformation and Trials*****

Even though the Hero may be willing, he (or she) may not be happy with the way the progression is turning out. In Bonnie and Clyde (1967), Clyde is angry because they?ve committed murder.

*****Refusal of the Call*****

A staple of the Hero's Journey and Transformation. The Hero refuses psychologically for a number of reasons, is interdicted by the interdictor (punishments for following the Call) and blocked by Doves using a number of techniques. In Bonnie and Clyde (1967), Bonnie plays hard to get, she?s is going to work. She walks, Clyde follows.

Learn more?

WRITE THAT SCREENPLAY!

The Complete 188 stage Hero?s Journey and other story structure templates can be found at http://www.monomyth.info/

188 stages of the Hero's Journey can also be reached from http://www.heros-journey.info/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made, the author's name is retained and the link to our site URL remains active.

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Thursday, February 28, 2008

What You Should Know Before Implementing an ISO 9001 Quality Management System

Successfully implementing an ISO 9001 Quality Management System depends on developing a clear understanding of seven aspects of the program, including:

1. The purpose of a quality management system

The principles of quality management are:

Quality is achieved through conformance to defined specifications in terms of performance, price, and delivery and is not just limited to how a product or service looks or performs.

Customer satisfaction is achieved by understanding the customer requirements and using methods to ensure that these requirements are consistently met.

Controlling and improving processes are achieved through the use of documented policies, procedures, and continual improvement activities.

The ISO 9001 Quality Management System is a business system designed to make it easier for companies to comply with these principles.

The system establishes both the rules for identifying the customer requirements and the policies and procedures for providing organizations with the means for delivering products and services that comply with these requirements. It also creates a means for ensuring consistency, stability, and the continual improvement of the processes used in running a business. It's based on documentation and demands effective information management, operational discipline, and accountability.

The ISO 9001 Quality Management System was developed and is managed by an internationally recognized organization. The system was originally implemented in 1987, subsequently revised in 2000, and is currently used in over 130 different countries by over 350,000 companies.

2. The benefits of a system

An ISO9001 Quality Management System has the potential of providing several significant benefits, including:

Improved Profitability ? Profit improvement results from more productive employees, better organization, better suppliers, better infrastructure, and systematic continual improvement programs.

Employees are more productive because the system establishes standards for hiring and training, requires employee involvement, and demands accountability.

Documented procedures create better organization, which promotes consistency and reduces the number of mistakes.

Qualification criteria, auditing procedures, and the use of performance measurements improves supplier performance.

Controls and policies placed on the management of the infrastructure including the buildings, machinery, tooling, software and hardware, and the general working conditions result in more reliable and better working conditions.

Corrective and preventive action programs and other continual improvement processes provide a mechanism for preventing problems from reoccurring, finding and fixing problems before they occur, and developing new and better ways of doing things.

If effectively implemented a quality management system can eliminate duplication and process variability, lower cycle times and inventories, and reduce both in-house and field failures.

Improved Customer Satisfaction ? Customers benefit because:

Policies and procedures for managing process information, measuring instruments, and the verification and validation requirements result in better products.

Procedural changes and improvements in supplier performance result in better deliveries.

Changes in the way customer communication and product development are managed result in better customer relations.

Increased Sales ? ISO 9001 certification is an internationally recognized accomplishment. It?s a bragging right but more importantly it?s a promotional opportunity. It opens doors to prospects that treat certification as a tipping point or a supplier requirement, and it's a means of letting your customers know that you comply with a set of internationally recognized management standards.

Improved Job Satisfaction ? Job satisfaction improves because:

The system includes change processes that provide all employees with an opportunity to make a difference in how a company is managed.

There's comfort in knowing what you're responsible for doing, and

There?s security in knowing that the system creates a more competitive position.

The instructions bridge interrelated responsibilities, which eliminates confusion and reduces conflict.

The key word to remember is ?potential.? The benefits don?t come automatically and won't happen without a genuine commitment starting at the top, a system that is well composed and managed, and a long-term commitment.

3. The components of the implementation process

The three components of the implementation process are: 1) documentation, 2) information management, and 3) operational changes.

Documentation ? On the surface it may seem that developing the ISO 9000 documentation shouldn?t be that difficult. You must have a manual that includes a policy, objectives, scope, and the interaction of the processes; and you must have written instructions for:

1. Managing the quality system documents
2. Managing the quality system records
3. Conducting internal audits
4. Controlling nonconforming product
5. Implementing corrective action
6. Implementing preventive action

The standard also hints at the need for additional instructions, e. g. referring to the work instructions, section 7.1 states ?shall determine the following, as appropriate,? but technically, aside from the manual and these six instructions, anything more is optional.

The reality, however, is that in order to get the most out of a quality management system a great deal of additional documentation is required. A primary function of the system is to establish consistency and eliminate misunderstandings, which is best facilitated with clear and unambiguous written instructions. Policies, which are a pervasive part of any system, have absolutely no value if they're not in writing, and enforcing accountability is extremely difficult if the responsibilities are not spelled out.

Information Management ? Extensive information management is another integral part of the implementation process. Just keeping track of all of the records associated with the quality system is in itself a daunting challenge. Then there are training records, records of all of the customer complaints, warranty claims, and past due shipments. There's also sales and purchasing records, traceability documentation, product development records, verification and validation records, incoming inspection records, and internal and external non-conformance records.

All of this involves gathering, managing, and analyzing information, which is an unavoidable requirement of the ISO 9001 standard.

Operational Changes ? The final component of the implementation process is the operational changes, which are the changes needed in order to meet the procedural requirements of your system. These include such things as training, instrument calibration, housekeeping, product traceability, product preservation, managing nonconforming materials, auditing, and the implementation of the corrective and preventive action activities. It's not good enough to say what you're going to do, you actually have to do it.

System documentation and information management are the paperwork part of the system. The operational changes are the action part and represent the part of the implementation process that makes the system work.

4. The system content

An ISO 9001 quality management system is not limited to just the processes and procedures required by the ISO 9001 Standard.

Section 0.3 in the Introduction of the International Standard states: ISO 9004 is recommended as a guide for organizations whose top management wish to move beyond the requirements of ISO 9001, in pursuit of continual improvement of performance.

Section 0.4 states:
This International Standard does not include guidance specific to other management systems, such as those particular to environmental management, occupational health and safety management, financial management, or risk management. However, this International Standard enables an organization to align or integrate its own quality management system(s) in order to establish a quality management system that follows the guidelines of this International Standard.

The implications are: 1) you?re encouraged to use the ideas in the 9004 standard and therefore not limited to building your quality management system exclusively around the requirements in the ISO 9001 standard, and 2) you?re free to combine processes and instructions from other systems.

What makes this significant is the fact that the ISO 9001 requirements are far from inclusive. There's nothing, for instance, in the standard to address inventory control, yet this is a major concern for most companies and a logical addition to a quality management system. The same can be said for product costing. It?s difficult to develop the cost of quality if you?re not costing your products. Nor is there anything in the standard to regulate environmental, safety, business planning, or financial concerns, all of which have a significant impact on the way most people run their business.

The objective is to create a system that effectively manages the important activities of your business, which means that if something is not included in the standard but nevertheless important to your operation, not only can it be included it should be included.

5. The system structure

The authors of the standard have also made it clear that the outline of the standard is not meant as an outline for the quality system documentation.

Section 0.1 of the Introduction states:
It is not the intent of this International Standard to imply uniformity in the structure of quality management systems or uniformity of documentation.

It is also noted that every system is:
[i]nfluenced by varying needs, particular objectives, the products provided, the processes employed, and the size and structure of the organization.

The message is that you're responsible for structuring your own system. There is no process list and no procedure list anywhere to be found in the standard, and nowhere in the standard is it suggested that you should use the outline of the standard as a basis for identifying your processes or developing your procedures.

To the contrary, a persuasive argument can be made that to do so is a mistake. It limits the scope of the system because it removes the need for thinking about the processes that are unique to your operation, and it bogs down the implementation process because it causes you to design procedures around requirements rather than developing procedures to meet your needs, which can be like pushing a square peg into a round hole.

6. The ?process approach?

While the ?process approach? is one of the eight quality management principles listed in section 4.3 of the ISO 9004 standards, and the use of the ?process approach? is recommended as a means for structuring your ISO 9001 system (refer to section 0.2 of the standard), neither standard provides a clear explanation of what a process approach is.

The ISO 9004 standard defines the process approach principle as:
A desired result is achieved more efficiently when activities and related resources are managed as a process.

The ISO 9001 standard defines a process as:
An activity using resources, and managed in order to enable the transformation of inputs into outputs.

Our way of interpreting the meaning of a ?process? is to group related activities based on defining inputs and outputs. For example, the inputs and outputs of the human resource process may be defined as:

Input = Rules for making sure employees are informed and capable of performing the assigned responsibilities

Output = Capable, competent, trusted, and motivated employees

A process that defines the management of the infrastructure of an organization may be described by:

Input = Rules and policies for managing the tangible assets used to support the business

Output =Fewer disruptions, a better working environment resulting in fewer mistakes, better efficiency, better throughput, and more satisfied customers

Policies and procedures that affect such things as hiring, training, and performance management would be part of the human resource process. Housekeeping, machinery maintenance, network maintenance, and the maintenance of measuring devices would be part of the infrastructure process.

The authors of the 9001 standard explain the ?process approach? as: The application of a system of processes within an organization, together with the identification and interactions of these processes, and their management.

Our way of interpreting the meaning of ?process approach? is to think in terms of a common objective for a set of different processes. An objective might be the continual improvement of the management system, which is what is used in the illustration shown in the standard; or an objective might be the growth and profitability of the organization, which is what we use in our 9000 Advisers system model. It?s the objective that binds the processes together and determines how the processes interact. It is also an explanation that fits the model illustrated in the ISO 9001 Standard.

Structuring systems based on this interpretation of the ?process approach? result in systems that are more personal, flexible, and easier to develop. You?re not handcuffed by the outline of the ISO

Standard, and you're not limited by the requirements of the standard. You establish processes that represent the particular needs of your operation and develop the policies and procedures that bring about the desired output of these processes. Then you make sure these policies and procedures accommodate all of the requirements of the ISO 9001 Standard.

7. The basic compliance requirements

Under certain circumstances it is possible to request an ?exclusion? if for some reason you find it impossible to comply with certain requirements within the standard. The requirement must be part of clause 7 of the standard, you must provide an explanation and the justification for the request in the Quality System Manual, and your alternative solution must not affect the ability ?to provide product that meets customer and applicable regulatory requirements.? (Refer to sections 1.2 and 4.2.2 of the standard.)

Procedures that are added to your system as a result of ideas taken from the ISO 9004 Standard, or from other systems, or simply because they are an important part of the way you run your business are not subject to the compliance audit for ISO 9001 certification. Only the requirements specified in the ISO 9001 standard are audited, but unless you have been granted an exclusion you must comply with all of these requirements.

Mr. John Orthaber, BS Metallurgical Engineering, MBA

For the last ten years John has worked as independent consultant specializing in quality systems and product costing. He owns Success Resources and the subsidiary The 9000 Advisers, which specializes in assisting companies implement ISO 9001 Quality Management Systems.

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Friday, January 11, 2008

ASA - ISO Ambient Light Rule

If you have been taking photographs for years or just now starting there is one quick rule of thumb that is key to understanding how cameras work. I call it the Ambient Light Rule. There are two standard agencies that regulate camera speeds; in the old days film used ASA (American Standards Association) now film cameras and digital cameras use ISO (International Standards Organization) with both the higher the ASA or ISO number the faster the film or computer chip will accept light therefore allowing the camera to manipulate shutter speed and aperture opening.

Ambient Light Rule is quickly this, the faster the shutter speed (stop motion) the lower the aperture opening (depth of field). This can be changed by using a higher or lower ASA or ISO. This all depends on what kind of picture you want to take. Automatic cameras make it easy to take pictures they will adjust the shutter speed and aperture without you needing to know the Ambient Light Rule.

However sometimes it is necessary to go off automatic mode for the shot you want to take. For example, say you go to a Nascar race and you want a picture of your favorite Nascar Driver going over 200 miles per hour. In this case you may want to take your film or digital camera off auto and go with shutter preferred and choose a fast stutter speed probably at least 1/500th of a second. The faster the better, but this setting does effect how clear the items are in the foreground and background.

Another situation is when you want to take a close up and want as clear of shot that is possible. Here you may want to go with aperture preferred. In this case the higher the aperture (means the smaller the light source kind of like squinting your eyes to see better) means that you will get a sharper photograph. But the higher the aperture the slower the shutter speed. You either need more light or you may want to use a tripod.

Today with all the advancements in computers photography has been made quite a bit simpler. Adobe Photoshop CS2 is a photographer’s dream program. It has made darkroom manipulations obsolete. You can now lighten, darken, sharpen, unsharpen, as well as erase or add to your photos with easy. If you are serious about photography I would definitely suggest purchasing Adobe Photoshop. Plus I would recommend that you take courses on the program. Two that I have used in the past are from Lynda.com and Total Training both are excellent!

For more information www.bestdigicamsite.com

Bob has been a photograher since the 1960's from a Kodak Instamatic to Minolta, Canon, Nikon, and now a Fuji Digital Camera.

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Wednesday, January 9, 2008

Digital Photography and ISO Ratings - What You Should Know!

p>Before Digital Cameras ever came to be, most of you probably owned a standard 35mm camera with an attachable flash, like my old Nikon F1, which I foolishly sold on Ebay. If you did own one of those, and you were very adept in photography, you'll recall thatlittle nob at the bottom of the camera with a series of numbers from B1...to 4000 ASA/ISO.Simply put, when you bought film which was rated 400 ASA, as an example, you would adjust the nob to reflect an ASA reading of 400 in the small window pane aligned with a small, usually, red arrow.

The point of all this is the following; when you bring your knew digital camera to any large event, it is totally pointless to be using the built-in flash, although you see it all the time by the 100s of flickering lights. The built-in flash is much to small to have any effect when you're 100s of feet from your subject.

Since cameras list the effectiveness of a flash measured in distance or range (3' - 9' etc.), you really have to be very close to the subject for the flash to be fullyeffective.

The ISO designation you should know, is a measure used for light sensitivity. For example, a film with a rating of ISO1000 (considered fast film) is much more sensitive to light than a film with a rating of ISO100, and therefore is better able to capture images in dark surrounding areas. Actually, if you were really good in the old days, we used this to our advantage in combination with the aperture opening of the lens for some really awesome effects. But we won't go there and stick with digital.

So to be understood, digital camera technology uses the same ISO system, but since no film is used, the variable light sensitivity is accomplished by amplifying the signal.Sound confusing! In electronics, as you amplify a signal, you amplify noise levels, such as in a radio which has a weak signal. So you turn it up only to hear more static in the background.

So it was, when you selected a digital camera with a high ISO rating,because the quality of the image was less than desirable. In the early days of digital cameras, this constituted a real problem.

Today, however, this so called noise has been so controlled, that you can buy a digital camera with a high ISO rating reducing the need for a flash...in other words the capability of taking pics from far distances without a flash. In addition, when you set your camera to 'auto', the camera will automatically set the ISO, the aperture opening of the lens, and shutter speed to create the best picture possible.

For more information on understanding how ISO works, make sure you read your manual or check with the manufacturer of your camera. If you don't yet own a digital camera, here's a tip; make sure you buy the highest megapixel possible. It cost much more but well worth the investment. You won't regret it!

Jon G. Michel is a successful webmaster and publisher of digitalkool.com. Are you looking for new information on digital photography? Need a new digital camera... get all the latest information

 Jon G. Michel This article can be used as long as the article remains unchanged and the author's bio is included.

 

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Sunday, January 6, 2008

How Can ISO 9001:2000 be Applied to Healthcare?

Definition of ISO:

 

  • ISO means “all sides being equal”. To date, more than ½ a million organizations in 149 countries have implemented the ISO Standards.
  • ISO 9001:2000 is a fundamental quality management system standard that requires an organization to identify, define, document, implement (follow), monitor/measure, and continually improve the effectiveness of its processes. It is a self-directed system that requires the organization to identify and address all imposed requirements; as well as improve its organizational performance by modifying systemic issues (e.g. those traditionally associated with the “hand-offs”).

 

Application of ISO in Healthcare:

Using the ISO Family of Standards, the organization can establish a comprehensive Quality / Business Management System which:

  • Provides a solid basis for compliance with all imposed requirements (e.g., JCAHO, AABB, Federal & State regulations). Makes all other certification & accreditation processes easier and less costly.
  • Facilitates improved understanding of roles & responsibilities among employees; and enhanced communication/coordination between departments.
  • Requires the establishment of measurable improvement objectives and accountability to those objectives through monitoring/measuring and reporting.
  • Results in improved systems, processes, and outcomes.

 

Structure of the ISO 9001:2000 Standard:

The ISO:9001 2000 Standard is comprised of 8 Clauses. The 1st 3 are introductory in nature. The subsequent 5 clauses include the requirements the organization must address. They are:

 

  • Clause 4 – Quality Management System
      Process Management, Documentation Requirements, Records Control
  • Clause 5 – Management Responsibility
      Customer/Patient Focus, Policy, Objectives, Planning, Responsibility & Authority
  • Clause 6 – Resource Management
      Human Resources, Infrastructure, Work Environment
  • Clause 7 – Product / Service Realization
      Planning of New Products & Services, Customer Interface/ Communication, Design, Purchasing/Supplier Management, Production/ Service Operations, Calibration
  • Clause 8 – Measurement, Analysis, and Improvement

     

    Internal Audits, Customer/Patient Satisfaction, Monitoring/Measurement of Products/Services and Processes, Handling Nonconformances, Corrective & Preventive Action, Continual Improvement

 

Process / Methodology

While the standard does not prescribe the approach or methodology to be utilized by an organization, the following is recommended.

 

      Obtain Management commitment to support, understanding, involvement, provision of resources
      Educate Management & Staff about the ISO 9001:2000 Standard, Scope of Work, Organizational impact
      Define Key Improvement Objectives
      Identify and Map Organizational Processes, key as well as support. Address all imposed requirements.
      Develop the organization’s Quality Policy and Quality Manual
      Establish approach to document control and access.
      Develop, review/revise, and incorporate all required support documentation (e.g. Department Policies/Procedures, forms).
      Educate Staff on QMS documentation
      Establish and implement monitoring/measurement for each process
      Train internal auditors. Implement an Internal Audit Process.
      Conduct a Management Review of the QMS.
      Undergo a Pre-Assessment or “Mock Survey” to assess system implementation, readiness
      Make required corrections
      Submit Document Review to Registrar (Quality Manual, Processes)
      Undergo the Certification Audit

 

Sample Key Improvement Objectives

 

  • Improve Patient Satisfaction
      Goal: Improve to 70th Percentile
      Department Goal: Reduce Wait time for Outpatient Registration to < 4 minutes
  • Improve Patient Safety
      Goal: Reduce Medication Error Rate to < .3%
      Goal: Reduce fall rate to < 2.6 per 1,000 patient days

 

Sample Process Interaction Diagram
See =>http://www.iqsconsulting.net/applications-of-iso9001-to-healthcare.html

Sample Quality Policy

We will strive to be the leading provider of healthcare services in Southern Ohio. We will accomplish this through

 

  • Consistent compliance with all imposed requirements;
  • Our focus on Patient Safety and Satisfaction; and
  • Continual improvement of our products, services, and processes.

    Innovative Quality Solutions Company is a full service training and consulting firm focused on total customer satisfaction, performance improvement and achievement of organizational objectives. Innovative Quality Solutions provides all aspects of support to organizations seeking certification and compliance to the ISO 9001, ISO 14001, AS 9100 and ISO/TS 16949 (TS 16949) Standards. Since 1995, the firm has lead more than 250 organizations to successful first time certification/registration.

    Innovative Quality Solutions is located in Akron, Youngstown, Cleveland and Columbus. Renee Mallett, Vice President, Healthcare Division, may be contacted at 614-855-0008 or email: reneem@iqsconsulting.net

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Friday, December 14, 2007

ISO 9001 Okay Now You Have It How Do You Market It?

Marketing ISO 9001 2000.

Lately we've been seeing a lot of press releases from wineries and suppliers touting their ISO certifications. "We've obtained ISO 9001: 2000," they trumpet. Great! But what exactly does that mean?

In simple terms, ISO certification verifies a company's compliance to a set of globally accepted s tandards for quality management and operational systems. The name ISO refers to both the Greek word for equal, and the International Organization for Standardization, a worldwide federation established in 1947 with a mission to facilitate the international exchange of goods and services. More than 90 countries use the ISO standard.

According to Anke Varcin, head of public relations for ISO, the organization's function is to develop the standards that auditors use to evaluate companies seeking certification. "ISO ... does not audit organizations and does not issue certificates attesting to the fact that they conform to ISO standards," Varcin explained. "Certification is carried out independently of ISO by some 750 certification bodies around the world. ISO does not control their activities."

How does ISO determine its standards? "What happens is that the need for a standard is felt by an industry or business sector which communicates the requirement to one of ISO's national members," Varcin said. "The latter then proposes the new work item to ISO as a whole. If accepted, the work item is assigned to an existing technical committee. Proposals may also be made to set up technical committees to cover new scopes of technological activity. In order to use resources most efficiently, ISO only launches the development of new standards for which there is clearly a market requirement."

There are many different types of certification, depending on the company's function and the year in which certification was issued. "Previously, 'ISO 9000-certified' organizations were actually certified to one of the three standards in the 1994 version of the ISO 9000 series: ISO 9001, ISO 9002 and ISO 9003," Varcin said. "The scope of these standards differed, but they were of equal rank." (For more information about the various certifications, visit the ISO Web site: iso.org.)

In 2000, the revised and improved ISO 9001:2000 standard was introduced to replace the 1994 versions. Organizations certified to the 1994 versions were given until Dec. 15, 2003, to upgrade to ISO 9001:2000. Both ISO 9000 and ISO 14000 concern the way a company goes about its work--but not directly the result of this work. However, the way in which a company manages its processes will obviously affect its final product.

So why seek ISO certification? "Deciding to have an independent audit of a management system ... is a decision to be taken on business grounds," Varcin said. Companies may decide to seek ISO certification for any number of reasons, including market requirements, customer preferences or staff motivation. Companies that adhere to ISO standards may benefit from increased demand for their products, more positive customer feedback and a reduction in costs.

On the subject of cost, there is no set price for certification. According to Varcin, it varies depending on such factors as the company's current quality management system, the size and complexity of the organization and the attitude and commitment of the top management.

Setting An Example

If anyone knows how the ISO certification process works, it's Lisa Farrell, director of communications for New York's Canandaigua Wine Company. Two of Canandaigua's wineries--Mission Bell, in Madera, Calif., and New York's Widmer's Wine Cellars--have obtained ISO 9001:2000, and several more of the company's California, New York and Washington wineries are scheduled to follow.

"Canandaigua Wine is making a concerted effort toward standardizing its processes throughout the production environment to gain discipline and sustainability," Farrell explained. "The ISO certification provides us with standard operating procedures, which include valuable communication and system feedback loops among Canandaigua Wine and its customers, employees and managers. It helps us document and control our manufacturing processes to help exceed customer expectations and ensure quality processes within our production environment."

To get the process rolling, Canandaigua worked with Dr. Judy Luchsinger, who consulted with Fetzer during its ISO certification in 1994. With Luchsinger's help, Mission Bell and Widmer's completed the following steps leading to their ISO 9001:2000 certifications.

Applied to approved ISO-certifying bodies and selected Lloyd's Register Quality Assurance for auditing toward certification

Formation of ISO leadership teams at both wineries

Kick-off meetings held with employees at both wineries

Quality manuals created at both wineries

Employee training at both wineries

Audit and certification process, including all areas of production, bottling and distribution, including internal and external audits conducted by an assessor representing Lloyd's Register Quality Assurance.

"After the external audit, the assessor then makes a recommendation for or against certification, which is reviewed by the management team of (the certifying body)," Farrell said. Both Mission Bell and Widmer's were approved after about a year.

"The (certification) standards are challenging to meet," Farrell said. "To pursue them, you must follow standard operating procedures as outlined in your quality manual and have the discipline and focus needed to follow these consistently and in a highly efficient manner. This process demands strong leadership from senior management and a sense of commitment and teamwork among employees at all levels."

Is Getting Certified Worth The Effort?

To get the inside scoop, we asked wine industry suppliers (listed in the W & V Buyer's Guide/Directory) to tell us why their companies took the plunge, and whether or not they're happy with the results. This partial list represents a random sampling.

Supreme Corq, Inc. Kent, Wash.

According to marketing manager Joyce Steers-Greget, Supreme Corq decided to pursue ISO certification "to ensure a consistent, quality product ... to ensure continuing customer satisfaction and effective process controls ... and to receive a globally recognized quality process certification." The company earned ISO 9001:2000 in July of 2002. "Our customers are pleased that we have taken this proactive step ... Some larger wineries or grocers require compliance to quality and food standards to be an approved supplier. As the wine industry becomes more global, ISO certification will likely be necessary to compete in this international arena."

M.A. Silva Corks, USA Santa Rosa, Calif.

"Our supplier in Portugal felt that the market was looking for companies that had that certification, that (it would give them) some sort of competitive advantage. They also felt that it would greatly improve the company's performance and (help it to) operate at a better standard," said company representative Neil Foster. After meeting the requirements for ISO 9001, Foster said, the company's product improved and business increased. "And also new markets opened up for us...and we noticed that we saw increasing business from (existing) customers. It's a positive thing, without a doubt."

Novembal San Francisco, Calif.

Though Novembal itself is not ISO certified, its supplier--TetraPak Plastics in Mexico--obtained ISO 9001:2000 in Nov., 2002. "We (felt) that is was important for our company to adopt a quality system like ISO, because this system permits us to integrate all of the company's processes--human resources, maintenance and management," said TetraPak ISO coordinator Adriana Flores. Since adopting ISO standards, Flores said, her company's clients feel more secure and the company's processes run more smoothly. "The most important improvement is the process standardization."

Scott Laboratories, Inc. Petaluma, Calif.

"In order for our growing company to continually improve we needed a good documented quality management system," said ISO lead auditor Mary Ann Changnon. "Also some of our customers were requiring ISO certification from their vendors." The company's cork and laboratory sectors were awarded ISO 9000:1994 in July of 1999, and all company sectors obtained ISO 9001:2000 in August of 2001. "We use ISO certification as a sales tool. We open our quality system to our customers so they can see our commitment to continually improve both our products and services. We have noticed improvements in many of our products due to improved processes as a result of customer input."

Driso provide ISO 9001 2000 consultancy, auditing, software, and training Services. They also supply Easy ISO 9001 2000® software for initially setting up an ISO 9001 2000 compliant Quality Management System or improving upon an existing one.

To contact Driso Consultancy Services visit the web site below and see what they can do for you and your business. Contact: http://www.driso.co.uk for more details.

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Wednesday, November 28, 2007

Quality Standards with ISO 9001

Standardizing Quality Systems

The ISO, or International Organization for Standardization, was established in 1947 to develop international standards for everything from electronics to management systems. Having over 13,000 standards currently in place, ISO has created the auditing and certification process known as ISO 9001. This began the drive toward quality standards.

Improving Customer Satisfaction

Companies choose to implement ISO 9001 and get certified because many customers and industries require it. By keeping customers happy, they can increase sales and profitability for their business. And if an area of the company’s program appears to be too bureaucratic and non-value-adding, then it might also be an area for continuous improvement efforts.

Enhancing Company Performance

Both customers and industries alike use ISO certification as a way to evaluate and audit their suppliers and products. Through an independent verification process, customers can gain assurance of their suppliers’ products. And as a supplier becomes certified, the testing requirement is waved, which saves the company both time and money.

Developing Best Practices

Employed as a “Best Practices” model, ISO 9001 utilizes the philosophy of the “Plan-Do-Check-Act” continuous improvement cycle to achieve requirements. This process approach centers around eight quality management principles used by management as a guide toward improving performance and identifying the main elements needed in a good quality system:

1. Customer Focus

2. Leadership

3. Involvement of People

4. Process Approach

5. Systems Approach to Management

6. Continuous improvement

7. Factual Approach to Decision-Making

8. Mutually Beneficial Supplier Relationship

Building Stable Processes

ISO 9001 policies, procedures and forms can provide employers, managers and employees with a systematic and consistent approach to implementing policies, plans, procedures and work routines. Instead of building their own policies and procedures from scratch, some companies prefer to hire professional writers that have already prepared a set of written policies and procedures to help on the way to certification.

Auditing a Company System

In the certification process, an independent registrar will perform an on-site audit of a company’s operations to verify that it complies with the ISO standard. If the business complies, then that company will be registered as ISO 9001 compliant.

Meeting Company and Customer Needs

On the way to certification, a business can meet its ISO needs by:

• Using well-defined processes and procedures to build stable processes

• Training in the audit and certification process

• Continuously improving with ISO 9001 standards

Noticing the Difference

With complete procedures manuals for ISO 9001 Quality Management System, required HR procedures, and an ISO training class, a template like an ISO 9001 Quality Manager Procedures Manual Series can help a business on its way to ISO 9001 certification. Sometimes the effort can be very great, but companies typically notice a remarkable difference in efficiency and effectiveness after the first year.

Chris Anderson has over 18 years of management experience working with business process design, software and systems engineering, consulting with companies large and small. He is also co-author of policies and procedures manual products, producing the layout, process design and implementation of the information to increase performance. He is currently the Managing Director of Bizmanualz, Inc.

Visit: http://www.bizmanualz.com

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